I am a mixed methods UX researcher living in Seattle. Psychology, research and strategy are my passions. What makes people feel, think and act the way they do and what can we learn from that? I feel most alive when I get a difficult problem and have to figure out the domain it belongs to and how to answer the research questions. And then finding small but powerful unexpected insights that turn everything around and open a whole new direction.

I find many things interesting and love taking workshops and classes on interesting things. You never know what will spark that next idea.

Research skills

My skills are varied. From survey design and analysis to complex qualitative research analyses (affinity mapping, thematic analysis, discursive psychology etc.) to various UX methods (tree tests, card sorts, usability and concept testing). I am also able to do light wireframing, create mocks ups and prototypes, so I am pretty self-sufficient.

More strategic skills include crafting company profiles (for B2B), outlining needs, budgets and buying power, personas and extensive user journeys.

I am collaborative, agile, able to move quickly and think deeply.

Areas of specific expertise

Fraud prevention, persuasion, gullibility, human factors in fraud, fraud vulnerability and scam techniques. My PhD concentrated on human factors connected to fraud vulnerability (circumstances, behaviours and personality characteristics) as well as persuasion and scamming techniques and errors in judgments. Over the course of my PhD I developed a very first measure of fraud susceptibility (read my thesis).

Fraud psychology will be the next big thing as we start to understand why fraud happens.
Read my book on this topic.

Personal life

I love meeting new people and feel every new person is an opportunity to teach you something you never knew.

I love good books and articles, modern art, especially Frida Kahlo, music, colouring books and shiny pens, watching good movies and finding new things to learn about.

My favourite holiday is a road trip, full of trees, deserts and sunsets. Being on an open road in the middle of nowhere. I love discovering new places. Places where, at breakfast, someone starts talking to you and ten minutes later, spontaneously invites you to Reno.